After sustaining an affiliate relationship with Amazon for 18 years, the African American Literature Ebook Membership, an internet portal devoted to black books, literacy and all kinds of book-related companies, is breaking most of its business hyperlinks with the net gross sales big. .
In a weblog put up on the location, Troy Johnson, founding father of AALBC, cites ongoing cuts to Amazon’s affiliate fee phrases, in addition to the e-merchant’s total “monopolistic” affect on guide gross sales, for inform his choice to chop ties with Amazon. Johnson mentioned he eliminated many of the purchase buttons on the AALBC web site that ship shoppers to Amazon to purchase books.
Whereas AALBC will proceed to take care of Amazon purchase buttons for about 100 long-term Kindle eBooks which might be bought solely by means of Amazon, Johnson mentioned he has eliminated the remainder of the purchase hyperlinks to Amazon and that AALBC would not promote Audible titles or tackle all new Kindle titles. “And we undoubtedly will not be renewing our Amazon Prime account,” he wrote within the weblog put up.
Based in 1998 by Johnson, a tech skilled and guide fanatic, AALBC presents all kinds of companies in assist of African American literature and African American authors. The location presents black headlines interviews and opinions, editorial companies, promoting and promotion companies, on-line guide golf equipment, in addition to e-commerce together with direct guide gross sales, affiliate referrals and on-line shopper information.
In a dialog with PW, Johnson mentioned he “had been contemplating this for years.”
Since its launch, AALBC has bought books instantly and provided referrals to Amazon, B&N and different main retail platforms, Johnson mentioned. Utilizing Amazon, he added, was “extra handy,” however over time AALBC guests “mainly solely used the Amazon button. Everybody feels obligated to make use of Amazon, ”he mentioned, referring to each authors and shoppers. He cited self-published authors, who really feel pressured by the net retailer to promote their books solely by means of Amazon, in addition to bodily retailers, who typically use Amazon’s third-party resale platform to promote books reasonably than promote by means of their very own web sites. “The black guide websites have been crushed by Amazon,” he mentioned.
Additionally, he mentioned, the “backbreaker” downside has been the regular decline in Amazon affiliate referral commissions. Johnson mentioned commissions have been reduce through the years from round 8% in 2009 to round half in the present day. After averaging about $ 440 per yr in affiliate revenue for 17 years, he mentioned, AALBC has solely earned about $ 160 on commissions up to now 12 months. “Amazon continues to push relentlessly for decrease costs and demand exclusivity,” he mentioned. And, he says, “their analysis is biased and favors their very own eBooks.”
Johnson mentioned he’s now utilizing Massive Commerce, an e-commerce supplier that gives purchasing cart expertise to different guide websites, to make guide gross sales on the AALBC web site. As well as, he’s attempting to create an associates program that may ship readers to the web sites of black publishers and unbiased bookstores to purchase their books.
“It simply does not make sense to ship Amazon site visitors and contribute to their monopoly, and [still not be able to] generate profits, ”Johnson mentioned.